Dr. Marshall Taylor is an assistant professor of sociology at New Mexico State University. He earned his Ph.D. from the Department of Sociology at the University of Notre Dame, where he was also an affiliate in the Center for the Study of Social Movements (CSSM). He is the former coordinating editor for American Sociological Review.
His research focuses on questions of cognition and measurement in the sociology of culture. Specifically, he (1) theorizes and examines how cognitive processes interact with social contexts to influence individual and collective behavior in a variety of settings, and (2) develops new computational tools for measuring culture. He has used his guiding interest in culture and cognition to study how journalists respond to innovative protest strategies, the evolution of family metaphors in U.S. State of the Union addresses, how neural binding operates as a meaning-making and meaning-maintenance practice, the different moral schemas that consumers use to evaluate the fairness of price changes, and why and when white nationalist organizations divert attention to the grievances that they do, among other topics in the sociology of culture, politics, and social movements. His research makes use of a wide range of computational and quantitative methods, and he has a particular interest in developing tools for computational cultural analysis.
His current and forthcoming work can be found in Sociological Theory, Poetics, Socio-Economic Review, Sociological Science, Socius, American Journal of Cultural Sociology, Journal of Computational Social Science, Deviant Behavior, and the Stata Journal, among other peer-reviewed outlets. His scholarly activities have been funded, in part, by the National Science Foundation, the Center for the Study of Social Movements, the Kellogg Institute for International Studies, and the Institute for Scholarship in the Liberal Arts. He is the winner of the 2019 Eli J. and Helen Shaheen Graduate School Award in the Social Sciences (the highest honor bestowed by the Notre Dame Graduate School to a graduate student), and the 2017 John J. Kane Memorial Award for Most Outstanding Graduate Student in the Department of Sociology at Notre Dame.